Impact Planning for the new economy

Design impact planning strategies that support your specific business objectives


Does your business already have a few components of social or environmental impact? Are you looking to boost your business performance while making a more positive impact in your community?

Join the ranks of the world’s most ethical companies across a diversity of sectors, including Patagonia, Hootsuite, Eminence Organic Skin Care, Etsy, Bullfrog Power, SMAK Food Inc., Green Mountain Power, Kickstarter, Method Products, Ben & Jerry’s, Cove Continuity Advisors, and the BDC.

Put your business on the path to meaningful impact and realize all the benefits that flow to businesses that demonstrate their commitment to being a force for good in the world. The potential benefits of impact planning are numerous, including:

  • Increasing revenue
  • Differentiating your brand from competitors
  • Retaining and growing your market share
  • Attracting and retaining quality employees
  • Providing added value for investors
  • Building market resilience through risk mitigation
  • Identifying opportunities to become an Impact Brand


How the Program Works

Over seven weeks (May 3 – June 19), participating businesses will craft their impact business model and put strategies into action within a collaborative and supportive cohort. The course is comprised of an introductory social and orientation, followed by six modules that together build a strategic impact plan for your business. The course is facilitated by one of the region’s foremost experts on impact planning for businesses – Kristy O’Leary, Director of Impact at Cove Continuity Advisors – and powered by BDC and the Vancouver Economic Commission. The course is organized to correspond to the B Corp Impact Assessment, which will be the basis of building an impact framework and evaluating participants’ existing and potential impacts. Please note that only ten businesses will be accepted into this cohort.


Course Modules

Each module is designed to lead participants through a planning exercise to build an impact strategy that spans all aspects of your business.


Introduction & Orientation
Learn about the benefits of Impact Planning, explore the importance of measurement, and meet your guides and cohort for the Impact 6 Pack journey.
Outcome: Knowledge of tools available to support ongoing impact assessment and measurement; an expanded business community
Date & Location: May 3, 5:30pm – 8:00pm, Location TBD


Mission Locked: Governance & Accountability | Do Good, Make Money
Clearly define your company values, vision and mission, and learn how good governance can make your company a leader.
Outcome: Defined mission; engaged governance driven by principles of transparency, accountability, and shared values
Date & Location: May 10, 8:00am – 12:30pm, 401 West Georgia, VEC Boardroom (15th Floor)


Environmental Footprint | Impact, everywhere
Environmental responsibility is a necessity as well as a competitive advantage in today’s economy. Understand your company’s environmental footprint, how to reduce it, and reap cost savings, marketing potential, and community benefits from your environmental impact strategy
Outcome: Environmental impact measurement and strategy to reduce footprint
Date & Location: May 16, 8:00am – 12:30pm, 401 West Georgia, Oxford Boardroom (17th Floor)


Supply Chain & Traceability | Your Impact Playground
Explore ethical supply chain management, sustainable procurement and smart sourcing – and the differences between each of them
Outcome: Mitigate risk and increase positive impact by increased resilience in your supply chain
Date & Location: May 30, 8:00am – 12:30pm, 401 West Georgia, Oxford Boardroom (17th Floor)


Workers: Human Resources & Employees | Purpose, not a paycheque
Fair treatment in the workplace leads to renewed sense of purpose and passion for your business and a family of ambassadors
Outcome: Strategies to increase worker satisfaction, pride, and support for your business
Date & Location: June 6, 8:00am – 12:30pm, 401 West Georgia, VEC Boardroom (15th Floor)


Community Impact: Near and Far | Change You Can See
Build a branded community impact strategy and learn how your brand can make your social impact efforts stick while helping to drive business performance
Outcome: A ‘circular’ community impact strategy that drives bottom line results
Date & Location: June 13, 8:00am – 12:30pm, Location TBD


Communicating Impact: Share Great Stories
Identify key messages (strengths, weaknesses, performance, targets, leverage areas, etc.) in your impact plan and build compelling narratives that speak to diverse stakeholders and support your business goals
Outcome: Effective impact communication to internal and external stakeholders, and a cumulative map of steps forward on your impact journey
Date & Location: June 19, 1:00pm – 5:00pm, 401 West Georgia, VEC Presentation Centre (15th Floor)


How To Apply

To apply, please take 10 minutes to fill out a brief business profile! Your application will be processed in one business day. Successful applicants may then register and pay the $599 tuition fee for the course that will supercharge your impact planning in eight weeks!

Please note that no more than 10 eligible businesses will be accepted into this cohort.

Applications for the 2018 program are now closed. Looking for the 2019 program?


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